Thursday, 17 October 2019

DIPLOMA IN PUBLIC RELATIONS AND CORPORATE COMMUNICATION

Admission Requirements for the Diploma in Public Relations and Corporate Communication

a)    The general University admission requirement for a DIPLOMA IN PUBLIC RELATIONS AND CORPORATE COMMUNICATION shall apply.
b)    To be legible for admission, applicants satisfy the minimum entry requirements stipulated in the University statutes that are at least C plain   grade aggregate in the Kenya Certificate of Secondary Education (KCSE) or its equivalent.

Or
Any other relevant qualifications from a reputable institution accredited by the Commission for University Education or the Ministry of Education

Duration of Study
i. A full time student (defined as taking full load of between 6 and 8 courses per semester in the duration of the programme) is expected to complete the programme in eight (4) semesters excluding four (4) months industrial attachment.

Expected learning outcomes

By the end of the course, the students will:
i. Apply communication knowledge in designing public relations programmes.
ii. Effectively articulate to management the changes communication needs in organizations
iii. Become competent communicators in varied situations.
iv. Use language effectively

Course requirements.
Each course unit shall be assessed in two (2) parts, namely coursework (Continuous Assessment) and summative university examinations (End of Semester Examinations).
Examinations for any course are done in the semester the course is offered. The university Grade Point Average system shall apply.
a) Continuous Assessment
A candidate is required to sit for two continuous Assessment Tests (CATs) on all courses registered for in each semester. The continuous assessment will carry 40% of the university examination for the semester.

b) End of Semester Examinations
The end of semester examinations for all course units offered in the semester will be marked out of 60% for each course.

c) Practicals
Practicals are marked out of 20% which constitutes part of the 40% mark awarded for continuous assessment for each course registered for during the semester.

d) Other Assessments
Field work and seminar presentation may be included as part of continuous assessment. In this case the marks awarded are part of the 40% designated for continuous assessment.

Diploma in Public Relations and Corporate Communication Courses/Unit Distribution Table


Year 1, Semester 1

Course Code

Course Title

Credit Hours

CCM 001

Introduction to Communication Skills

3

HSM 051

Basic Skills in  Health Care

3

CMP 010

Introduction to Computer Applications

3

HCC 051

Principles of public relations

3

HCC 052

Public relations management

3

HCC 053

Fundamentals of communication

 

3

HCC 054

Principles of corporate advertising

3

 

Total Credits

21

 

Year 1, Semester 2

Course Code

Course Title

Credit Hours

HCC 055

Introduction to journalism and mass communication

3

HCC 056

Fundamentals of corporate communication

3

HCC 057

Integrated marketing communication

3

HCC 058

Research in public relations

3

HCC 059

Writing for public relations

3

HCC 060

Communication  laws and ethics

3

 

HCC 061

Public speaking

3

 

Total Credits

21

 

Year 2, Semester 1

Course Code

Course Title

Credit Hours

HCC 062

Public relations theories and methods

3

HCC 063

International public relations

3

HCC 064

Organizational behavior

3

HCC 065

Audience analysis

3

HCC 066

Government public relations 

3

 

HCC 067

Events management and organization

3

HCC 068

Media relations

3

 

Total Credits

21

 

Year 2, Semester 2

Course Code

Course Title

Credit Hours

HCC 069

Crisis and conflict management

3

HCC 070

Information technology and online communication

3

HCC 071

Corporate communication management

3

HCC 072

Corporate social responsibility and community relations

 

3

HCC 073

 

 

 Corporate Communication Strategy

 

3

HCC 074

 

Public Opinion and Persuasion

3

 

Total Credits

18

 

Year 3, Semester 1

HCC 075

Public relations/corporate communication practicum

 

9

 

Requirements for graduation

A total of 78 credit hours are required for graduation with DIPLOMA IN PUBLIC RELATIONS AND CORPORATE COMMUNICATION.  A student must complete and pass in all the core courses of the programme and attain a GPA of 2.00 or above at the end of the programme. Grades on 9 credits of industrial attachments only serve as graduation requirements and are not used in the calculation of the final grade.

Classification of Diploma

The classification of programme will be as shown below.

A    Distinction
B    Credit 1
C    Credit 2
D    Pass

70 - 100%      A        
60 - 69%        B            
50 - 59%        C            
40 - 49%        D
Below 40%     E